Carhartt WIP SS22 by Elliot James Kennedy

For its Spring 2022 campaign, Carhartt WIP has worked with the UK-based photographer Elliot James Kennedy, creating a series of images that brings the pastel-hued palette of the SS22 collection to the fore.

With a focus on archetypal Carhartt WIP garments, such as the Single Knee Pant and chore coat, Kennedy’s own idiosyncratic style lends additional texture, with painted elements and tape detailing applied to each image. Burner phones, books, and large-scale chess pieces, meanwhile, add a sense of bricolage to the final compositions.

The campaign expands on Kennedy’s signature style, who is known for his vibrant portrayal of British culture, from musicians and footballers to underground subcultures.

ART DIRECTION: TARFU STUDIO
​PHOTOGRAPHER: DALI GERALLE
​DIRECTOR: THEODOR GUELAT
​DOP: GIANLUCA OLIVA ​
​STYLIST: SILVIA VINCI
​MODEL: PAOLA MANES
​MUA: ELENA GAGGER

@CARHARTTWIP_BE // #CARHARTTWIP // WWW.CARHARTTWIP.COM

Hi-res images via the oona Newsroom.

Julie Geilenkirchen

Julie Geilenkirchen

 

About Carhartt WIP

Established in 1994 by Edwin Faeh, Carhartt Work In Progress (WIP) develops its own collections based on original Carhartt workwear. The brand combines authentic adaptations of these robust American archetypes, while engaging with the subcultures that have embraced it. This, in turn, has seen Carhartt WIP place itself in a new context and bring forth its own classics. Carhartt WIP opened its first store in London in 1997 and today operates over 80 brick and mortar locations worldwide. It also has its own skate team and music department, while supporting an array of artists and releasing various publications. Since 2010, Carhartt WIP has worked with a number of like-minded collaborators, including A.P.C., Converse, Fragment Design, Junya Watanabe, Nike, Underground Resistance, and Motown.