Carhartt WIP SS22 - LA CALMA

Carhartt WIP’s latest editorial spotlights its Spring/Summer 2022 women’s collection, in an editorial titled “La Calma.” Shot in a villa in the Italian countryside, soft lighting accents the pastel shades of this season’s collection, as the images by Dali Geralle offer a quiet, contemplative take on summertime boredom.

This editorial was conceived by the Milan-based studio TARFU. The studio takes a collective approach, calling on a multifaceted array of collaborators to bring its vision to life.

ART DIRECTION: TARFU STUDIO
​PHOTOGRAPHER: DALI GERALLE
​DIRECTOR: THEODOR GUELAT
​DOP: GIANLUCA OLIVA ​
​STYLIST: SILVIA VINCI
​MODEL: PAOLA MANES
​MUA: ELENA GAGGER

@CARHARTTWIP_BE // #CARHARTTWIP // WWW.CARHARTTWIP.COM

Hi-res images via the oona Newsroom. ​

Julie Geilenkirchen

Julie Geilenkirchen

 

 

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About Carhartt WIP

Established in 1994 by Edwin Faeh, Carhartt Work In Progress (WIP) develops its own collections based on original Carhartt workwear. The brand combines authentic adaptations of these robust American archetypes, while engaging with the subcultures that have embraced it. This, in turn, has seen Carhartt WIP place itself in a new context and bring forth its own classics. Carhartt WIP opened its first store in London in 1997 and today operates over 80 brick and mortar locations worldwide. It also has its own skate team and music department, while supporting an array of artists and releasing various publications. Since 2010, Carhartt WIP has worked with a number of like-minded collaborators, including A.P.C., Converse, Fragment Design, Junya Watanabe, Nike, Underground Resistance, and Motown.