This editorial was conceived by the Milan-based studio TARFU. The studio takes a collective approach, calling on a multifaceted array of collaborators to bring its vision to life.
ART DIRECTION: TARFU STUDIO
PHOTOGRAPHER: DALI GERALLE
DIRECTOR: THEODOR GUELAT
DOP: GIANLUCA OLIVA
STYLIST: SILVIA VINCI
MODEL: PAOLA MANES
MUA: ELENA GAGGER
@CARHARTTWIP_BE // #CARHARTTWIP // WWW.CARHARTTWIP.COM
Hi-res images via the oona Newsroom.
Established in 1994 by Edwin Faeh, Carhartt Work In Progress (WIP) develops its own collections based on original Carhartt workwear. The brand combines authentic adaptations of these robust American archetypes, while engaging with the subcultures that have embraced it. This, in turn, has seen Carhartt WIP place itself in a new context and bring forth its own classics. Carhartt WIP opened its first store in London in 1997 and today operates over 80 brick and mortar locations worldwide. It also has its own skate team and music department, while supporting an array of artists and releasing various publications. Since 2010, Carhartt WIP has worked with a number of like-minded collaborators, including A.P.C., Converse, Fragment Design, Junya Watanabe, Nike, Underground Resistance, and Motown.